Wag.com, an Amazon company, is a one-stop online shop for everything pet. I started working with wag.com during the launch of pet medications on their site. The challenge was to visually incorporate another “shop” into their vast number of existing shops so that it fit in with the current structure while still standing alone. I created a stamp for Vetsource Pharmacy in order give the appropriate importance to Wag.com’s prescription partner. This stamp helped reduce the heavy copy and headlines while also giving the Vetsource Pharmacy a visual icon that helps identify pet medication materials.
I also created all of the materials for the pet medication launch (emails, box inserts, landing pages, banners, etc) as well as other brand elements like the staff pick sunburst nameplate and the stick promotional sign which are still used at Wag.com.