Resolve Tip Exchange

Knowing that moms especially tend to trust peers over brands, we built a Responsive, SEO targeted site called The Tip Exchange. The website enabled moms to share their home-care expertise in a community setting.

During the summer, when moms are faced with the highest concentration of stains (i.e. ice cream, BBQ, grass) we ran a sweepstakes to encourage the posting of questions, tips and videos. Over 40K people have posted tips.

In 3 months, enthusiastic participation was developed across multiple digital channels reaching over 37M users. Resolve’s digital share of voice increased by 15%, and the site gained over 1M visitors.

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Creative Field

Responsive Web/Mobile Design

Created At

iris Worldwide

Awards

MediaPost OMMA winner: House & Home

Resolve Tip Exchange - Responsive Web/Mobile Site